Investment Advisors Small Business - Business Plan Essay

Investment Advisors Small Business - Business Plan - Essay Example Institutions, which would be discussed in this section, are Royal Bank of Canada, LBMC and FiduciaryVest. Royal Bank of Canada (RBC): Established back in the year 1869, RBC is Canada’s largest bank in terms of asset value and market capitalization. The institution consistently receives high credit ratings both from Moody’s Investor Services and Standard & Poor’s. This has helped the company to gain the trust of the prospective investors. The advisory service of RBC caters to the high net worth private clients and niche corporate and institutional clients across the globe. Other than investment advice, they offer complimentary financial plans and wealth consultations, guided by RBC experts (RBC, 2010, p.1-2). LBMC: LBC Investment Advisors, LLC, has been ranked among the top financial planning firms in US. The ranking was done by CPA Wealth Provider on the basis of assets under management. The financial institution has more than $ 300 million under its management and it has been experiencing sustainable and continual growth in the industry (LBMC, 2010). FiduciaryVest: FiduciaryVest is an employee owned independent investment advisory firm. They offer consulting service and advice which is in accordance to the interests of the clients. They assist their clients to analyze the assets, develop investment policy, goals and guidelines and design the investment portfolio by fulfilling the objectives of the investors only to optimize their profitability (FiduciaryVest, 2007). So, it seems that there are many institutions which are ready to challenge the new entrants in this industry. The new institution must possess some competitive advantage to sustain its existence in the long run. The company was established by three people, Carol Buckalew, Arnold Jones and Richard Small. Carol is a CFA with more than 15 years of